Blog Marketing for Dummies Book Review

Attention Graphic Designers: The future of website development has changed

My Review

This book brilliantly, outlines everything you need to get started in blog content for ecommerce. Ms. Gardner really did her research.

Blogging your store’s wares with free information and familiarizing your customers with the people behind the business, builds powerful, trust.

Product Description
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:

  • Introduce the people behind your business
  • Discuss relevant issues
  • Provide a clearinghouse for information and expertise
  • Show your business as a good corporate citizen
  • Support an exchange of ideas
  • Get honest feedback from your customers
  • Affect public opinion

If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:

  • Set up and maintain a blog, write in blogging style, and observe blogging etiquette
  • Define your audience and target your blog to reach them
  • Involve your customers, earn their trust, educate the public, and build community
  • Avoid possible legal pitfalls while keeping your blog interesting
  • Encourage contributions and links to your blog
  • Use images and design an eye-catching format
  • Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Review from VNU
“…exp
lains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising.” (VNU, 26th May 2005)

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Kindle Edition)

Editorial Reviews From Publishers Weekly

The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review from Publishers Weekly, December 31, 2007

“This excellent look at the basics of new millennial marketing should find use in the hands of any serious PR professional making the transition.” (Publishers Weekly, December 31, 2007) “a valuable source of inspiration” (Brand Strategy, November 2007) “…is useful if you would like to learn more about new formats such as RSS, vodcasts and viral marketing.” (Gulf Business, Vol. 12/ Issue 7)

Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television.

Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. (July) (Publishers Weekly, August 6, 2007)

“a valuable source of inspiration” (Brand Strategy, November 2007) “This book is useful if you would like to learn more about new formats such as RSS, vodcasts and viral marketing.” (Gulf Business, Vol. 12/ Issue 7)

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Supreme Hosting Center eCommerce blog disregards best practices in ecommerce security

EOS Online Merchant has set fourth in their roadmap, features which follows best security practices. Here is a quote from a heated discussion at oscommerce university forums.

I still think forcing SSL is a bad idea. Again, an unsuspecting user will not be a happy camper after taking the time to download and install the application only to find out they can’t use it without an SSL cert – like I did. SSL is not necessary on many sites using an application such as EOS, CRE or osC unless you plan on accepting CC’s directly on your site. Many are using other payment gateway’s and payment processors [e.g. PayPal] which already have SSL in place.

If you request identity information such as billing address, name and telephone number, you need a secure encrypted channel to send it. You also need good P3P in place.

As far as security goes, there are other ways to secure a site without the need for an SSL cert. There are not too many cases of someone hijacking usernames and passwords during transmission – there is more to it than that. If that were the case, all sites would be using SSL. Anyone with good knowledge of .htaccess, or those willing to take the time to learn, can secure their sites without the cost of a cert. One of the biggest issues is failure to use the correct permissions on configuration files and not using or improperly using .htaccess – not theft of passwords from the zeros and ones.

Filipek, R. 2005 Card issuers fight online fraud The Free Library (June, 1), http://www.thefreelibrary.com/Card+issuers+fight+online+fraud-a0133390270 (accessed January 14 2009)

The PCI standard requires Internet retailers to complete a 12-step security audit that must be certified annually and checked every three months. Starting on June 30, retailers that do not comply with the standard will face heavy fines and could be barred from processing credit card transactions. Credit card companies hope the stricter rules will lead to fewer stolen credit card numbers over the Internet. See Jheary 2007 PCI Compliance, the 12 Step Program (Nov, 29),http://www.networkworld.com/community/node/22442 (accessed January 14 2009)

The standard replaces separate standards and merchant requirements established by individual credit card companies in the past. It incorporates data security best practices from these companies, provides a common compliance document for Internet retailers, and helps establish the responsibilities of anyone using credit card information when data theft occurs.

[ILLUSTRATION OMITTED]

Among the requirements the standard prescribes to safeguard information are:

* Installing and maintaining a firewall system.

* Encrypting transmission of cardholder data and sensitive information across public networks.

* Maintaining secure systems and applications.

* Limiting access to data by businesses to a need-to-know basis.

* Developing a data retention and disposal policy.

* Using and frequently updating antivirus software
.
* Monitoring all access to network resources and cardholder data.

* Testing security systems and processes regularly.

The point I stress, here, is * Encrypting transmission of cardholder data and sensitive information across public networks. your admin pages HAVE to be encrypted because it stores sensitive information and is required by federal law. See RSA.com 2005 A Corporate Minefield: FTC Demands “Reasonable & Appropriate” Measures to Protect Digital Assets (August 04) http://www.rsa.com/press_release.aspx?id=5991 (accessed January 14, 2009)

I think it would be better to STRESS the use of SSL on an ecommerce site – not forcing its use.


So IMHO it makes sense to develop software that complies with federal and international law. I know we intend to tackle taxation at some point.

Sadly, Supreme Hosting Center launched a smearing campaign against EOS Online Merchant because we would not bend to his 5th grade bully tactics. A hosting company, above all others, should support and recommend using software that adheres to best security practices.

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Onstate On-Demand Call Centers integration with skype

htaccess tips and tricks with url rewrites and mod_rewrite

Host Based Open Source Intrusion Detection

Round Robin DNS Failover Scripts

Trade Secret Law and your IT Infrastructure

I was reading an article entitled, “The Cutting Edge of Trade Secrets–How Far Should the Law Go To Prevent Misappropriation by Memory and Inevitable Disclosure” and what I found relevant to most small business computer networks are that employees often can setup email accounts and store emails on their personal home computers…

read more | digg story

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SSL Certificates on Cpanel Servers

Recently I created a nice HOWTO setup an SSL certificate on Cpanel it will walk you through just about everying up to sucessful activation. Link to it by pointing your browser to SSL Certificates Installation for eCommerce

By all means, leave comments if you would like to see more information added to the article on oscommerceuniversity.com

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mod_security HOWTO in .htaccess

HOWTO in using mod_security through .htaccess This would allow for a per folder mod_security tweak or turning it off all together.  The features I found useful were the per IP or htpasswd username to turn off mod_security filterning. This would allow for a per folder mod_security tweak or turning it off all together. The features I found useful were the per IP or htpasswd username to turn off mod_security filterning. You can find the blog mod_security .htaccess tricks and tips here

If you have Cpanel, consider doing distiller configurations ./ensure_vhost_includes –username=xxx —domain=xxxx

In this new conf file, I’m studying whether or not this will work:

<Directory /your-folder/*>
<IfModule mod_security.c>
# Turn off mod_security filtering.  SMF is a big boy, it doesn’t need its hands held.
SecFilterEngine Off

# The below probably isn’t needed, but better safe than sorry.
SecFilterScanPOST Off
</IfModule>
</Directory>

In Plesk, this can be done in /var/www/vhosts/domain/conf/vhost.conf and vhost_ssl.conf

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