My Review
This book brilliantly, outlines everything you need to get started in blog content for ecommerce. Ms. Gardner really did her research.
Blogging your store’s wares with free information and familiarizing your customers with the people behind the business, builds powerful, trust.
Product Description
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
- Introduce the people behind your business
- Discuss relevant issues
- Provide a clearinghouse for information and expertise
- Show your business as a good corporate citizen
- Support an exchange of ideas
- Get honest feedback from your customers
- Affect public opinion
If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:
- Set up and maintain a blog, write in blogging style, and observe blogging etiquette
- Define your audience and target your blog to reach them
- Involve your customers, earn their trust, educate the public, and build community
- Avoid possible legal pitfalls while keeping your blog interesting
- Encourage contributions and links to your blog
- Use images and design an eye-catching format
- Optimize your blog for top search engine ratings, track your results, and measure your success
Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Review from VNU
“…explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising.” (VNU, 26th May 2005)
The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can’t substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one’s audience, Scott also drills home the ethos and etiquette of the web, encouraging content that’s both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
